Our Work 31 MILLION constituents under management
1.4 BILLION emails deployed
34 MILLION acquisition direct mail packages sent
500 MILLION retention notices mailed
1 MILLION in paid social media purchased

Susan G. Komen Rally for the Cure

The Challenge:

Engage the golf & tennis community in the fight against breast cancer through volunteer-driven events to increase awareness and donation revenue.

The Solution:

  • PWX Solutions leveraged direct marketing tactics:
  • Improving messaging across multi-channel outlets (mail, email, telemarketing) to prospects and former participants
  • Data guidance enhancing outbound efforts to grow participation
  • Unique thank-you premium developed annually
  • Post-event messaging to improve retention and support recurring events


  • Raised over $100 million for research & local patient support programs over 22 years 1996-2018
  • Cause: Rallied more than 2.5 million participants via golf, tennis & social events.
  • Business Partner, Condé Nast – generated millions of subscriptions

Arthritis Foundation

The Challenge:

Improve execution, and increase response and associated return on acquisition mailing investments.

The Solution:

  • Adapted a new subscription mail component from the pages of Arthritis Today highlighting “27 Secrets to Transform Your Life”  – with a COA “Secret” to join the Foundation to improve one’s life and the life of others
  • Executed an additional flyer promoting the annual Drug Guide


  • The adapted involvement device increased engagement with the package and increased membership response by 35%
  • Realized a 45% lift in subscription campaigns The flyer Increased response lift an additional 8%

Yankee Magazine

The Challenge:

Expand scalable sources beyond legacy channels of direct mail and email

The Solution:

Launched paid social and search campaigns


  • Both programs exceeded expectations on targeted CPAs and profitability
  • Profitable SEM
  • Paid search generated over a third of all online orders via expanded creative and audience segment expansion
  • Diversified membership

We Believe In Having the Right Conversation

Whether you’re looking to take your first steps with PubWorX or simply to learn more about our offerings, we
are here to connect. Please contact us.

    Strategic Planning

    Any new client relationship begins with a comprehensive review of your current business, pinpointing immediate needs, challenges, and goals. We study your recent successes and obstacles, identify methods to best meet your objectives, and then rigorously test those assumptions. Once clear goals have been outlined, we create a customized plan and regularly review progress to ensure we remain on target.

    Strategic planning may include the following:

    • SWOT Analysis
    • Annual Review of Goals and Objectives
    • Predictive Modeling
    • Budgets and Financial Planning
    • Test Planning and Evaluation
    • Research and Competitive Analysis

    Acquisition and Retention

    At PWX Solutions, we understand the multi-faceted approach needed for an effective and comprehensive marketing strategy. For maximum success and revenue growth, we focus on both new business acquisition and retention marketing to help our clients reach profitability and longevity.

    Driving New Business

    New business acquisition is key for growing and maintaining your business. From the top of the acquisition funnel, we assist clients with identifying their target audiences, communicating effectively to prospects, and converting those prospects into paid customers or donors. Investing in a robust new business strategy will ultimately pay off over time, leading to increased ROI and profitability.

    Maximizing Customer Retention

    While new business feeds the funnel, a solid retention strategy is essential for revenue growth. Strong retention rates indicate satisfied customers, which is always our goal! Nurturing and engaging with existing customers is vital – replacing a customer is much more costly than keeping an existing one – and thus contributes to long-term profitability. Our marketers are experts at managing subscription and membership businesses, optimizing retention rates and maximizing overall net revenue.

    Multi-Channel Marketing

    A comprehensive marketing plan includes outreach across numerous channels to achieve the greatest possible results. We understand every client’s needs differ and provide customized offerings. PWX Solutions draws from expertise across digital and brick-and-mortar channels to recommend tactics to help clients exceed their goals. A staff of 150+ experts are organized by function and collaborate to deliver results. Our long-standing relationships with top vendors enable us to negotiate favorable pricing and bring best-in-class services, systems and processes to our clients.

    Digital Marketing Solutions:

    • Website Optimization
    • Email Marketing
    • Social Media Marketing
    • Audience Development
    • Email Acquisition
    • Search Engine Marketing & Display
    • Paywalls / Content Monetization
    • eCommerce
    • Digital Partner Collaboration (Amazon, Apple, etc)

    Offline Marketing Channels:

    • Direct Mail
    • Retail Sales / Distribution
    • 3rd Party Partnerships
    • TV and Video Advertising
    • Telemarketing

    Marketing Operations:

    • Payment and Billing Optimization
    • Automatic Renewal
    • Vendor Relationships & Management
    • Service Selection and RFPs
    • Customer Service

    Insights and Analytics

    At PWX Solutions, we believe in collecting comprehensive data to inform our marketing campaigns, which contributes to their effectiveness. We provide clients with a suite of reports that helps them to track performance. Reports are customized to meet a client’s needs and objectives, and can be viewed, downloaded or emailed via our private client website.

    We regularly review promotion reports – as well as daily/weekly campaign and source performance – for ways to optimize response. With an eye on the competition and industry trends, we execute regular testing to maximize P&L potential. We continually evaluate the long-term profitability of each source to ensure every marketing tactic we employ is making a valuable contribution toward a client’s objectives and bottom line.

    Insights and Analytics may include the following:

    • Comprehensive Reporting/Analytics
    • Sophisticated Financial Modeling
    • Competitive Research
    • Price Optimization
    • Lifetime Value Analysis
    • P&L Management