Testimonials
About the Company
CEO
Al has over 45 years of US and International executive leadership experience in business operations, strategic planning, corporate acquisitions, restructuring and supply chain management. He has managed worldwide staffs in excess of 2500 and has had responsibility for budgets of more than $2 Billion. Prior to becoming PWX Solutions CEO and President, Al held positions as Executive Vice President of The Reader’s Digest Association Inc. and President of Reader’s Digest Manufacturing Corporation. Known as an innovative and business/staff developing leader, his track record centers around significant efficiency and revenue bottom line performance driven by strong emphasis on cost reduction, business growth and industry leading re-engineering initiatives.
VP, Paper and Supply Chain
As VP and GM of PWX Solutions, Dave is responsible for paper procurement and sustainability. Prior to joining Hearst in 2004, he held various sales and executive positions with Abitibi Consolidated and predecessor companies where he worked for 27 years.
Any new client relationship begins with a comprehensive review of your current business, pinpointing immediate needs, challenges, and goals. We study your recent successes and obstacles, identify methods to best meet your objectives, and then rigorously test those assumptions. Once clear goals have been outlined, we create a customized plan and regularly review progress to ensure we remain on target.
Strategic planning may include the following:
At PWX Solutions, we understand the multi-faceted approach needed for an effective and comprehensive marketing strategy. For maximum success and revenue growth, we focus on both new business acquisition and retention marketing to help our clients reach profitability and longevity.
Driving New Business
New business acquisition is key for growing and maintaining your business. From the top of the acquisition funnel, we assist clients with identifying their target audiences, communicating effectively to prospects, and converting those prospects into paid customers or donors. Investing in a robust new business strategy will ultimately pay off over time, leading to increased ROI and profitability.
Maximizing Customer Retention
While new business feeds the funnel, a solid retention strategy is essential for revenue growth. Strong retention rates indicate satisfied customers, which is always our goal! Nurturing and engaging with existing customers is vital – replacing a customer is much more costly than keeping an existing one – and thus contributes to long-term profitability. Our marketers are experts at managing subscription and membership businesses, optimizing retention rates and maximizing overall net revenue.
A comprehensive marketing plan includes outreach across numerous channels to achieve the greatest possible results. We understand every client’s needs differ and provide customized offerings. PWX Solutions draws from expertise across digital and brick-and-mortar channels to recommend tactics to help clients exceed their goals. A staff of 150+ experts are organized by function and collaborate to deliver results. Our long-standing relationships with top vendors enable us to negotiate favorable pricing and bring best-in-class services, systems and processes to our clients.
Digital Marketing Solutions:
Offline Marketing Channels:
Marketing Operations:
At PWX Solutions, we believe in collecting comprehensive data to inform our marketing campaigns, which contributes to their effectiveness. We provide clients with a suite of reports that helps them to track performance. Reports are customized to meet a client’s needs and objectives, and can be viewed, downloaded or emailed via our private client website.
We regularly review promotion reports – as well as daily/weekly campaign and source performance – for ways to optimize response. With an eye on the competition and industry trends, we execute regular testing to maximize P&L potential. We continually evaluate the long-term profitability of each source to ensure every marketing tactic we employ is making a valuable contribution toward a client’s objectives and bottom line.
Insights and Analytics may include the following:
